2020 -Our Origin Story
It started with a realization
Superheroes are an important part of our childhood as they represent hope and inspiration. It is striking how the traditional icons of Indian culture represent many of the same values of today’s superheroes:
generosity, goodness, and valor.
It created a question
How can we create a plush toy that truly honors Indian Icons?
How do we capture their beauty and perfection for young, growing minds?
How can we create storybooks that tell heart-warming and inspiring stories of these great icons?
To solve this, we designed, and tested our way into two collections
– Great Ganesha collection and Humble Hanuman collection.
It inspired experimentation and innovation
After two years of experimenting, testing, and innovating, two Indian icons were created. These cultural icons would not just be appealing and desirable to young children, but also be visually extraordinary.
Cuddly Gurus was born